414 - Why should companies want their employees to have reputation management?

I wrote a post a few days ago about Reputation Management.

Many people don't think it's all that important.

But, what employees do on their social media can highly impact a company's reputation as well.

For a few examples, see the chart.

HR professionals can protect their company and employees by offering benefits that enable employees to clean up their reputation and protect their identity.

Few people remember what they posted 20 years ago.

It makes sense to have a system in place that will alert you to possible reputation damaging content.

You may have said something inappropriate or posted a picture that you didn't think anyone except your friends would care about.

With TikTok and Reels as popular as they are, I'm not alone in predicting there will be a lot of unhappy people facing employment issues because of their live content in the near future.

People have lost the meaning of freedom. They believe they can do and say anything they want to without any recourse.

Reality will tell us something different.

Our words and actions matter.

It is more important than ever that we use integrity both online and offline.

Think before you post.

Your reputation and that of your company are at stake.