619 - What is your one-liner?

I am piggybacking off of @Koda August's post this morning.

It's all about using short one-line phrases to get your message across.

This is not a 30 or 60-second elevator pitch. It's more concise.

Here is the link to Koda's post: https://www.linkedin.com/posts/koda_linkedinmarketing-activity-6985225325542572032-wVP6?utm_source=share&utm_medium=member_desktop

Koda calls it [going from] “ Point A to Point B.”

This is incredibly simple, yet effective.

We all hear about keeping it simple and what is simpler than a clear one-line sentence that tells your audience what you provide them?

If you can't tell stories, or you tend to drone on too long, try this exercise.

I keep coming up with new lines because I want to make them better each time.

Here are a few one-liners on how I protect and empower small business owners, using the Point A to Point B formula:

• From frustrated over legal issues to having peace of mind whenever you need it.

• From unsure to absolutely certain in one phone call.

• From scared of attorneys to loving your law firm every day. How am I doing?

• From asking friends, family, and Facebook to asking a law firm for all areas of law.

• From spending hundreds per hour on attorney fees to a small monthly payment for unlimited access.

Have you tried doing this?

Share some of your one-liners in the chat to tell us what you do!