781- Do you feel like no one is listening?

"It seems that when you try to talk to everyone, no one listens." @Tom Herman commented on his post a while back, about knowing your ideal client.

I remembered Tom's words yesterday as I spoke to a group of employees at a car dealership.

It's easy to talk to a group of people when they are all from the same department.

Within a car dealership, as in any business, there are different departments, from the sales team, service, parts, finance, administration, and so on.

When I present my services as an employee benefit, I incorporate stories that are relatable to the people I'm sharing with.

However, I was talking to people from every department all at once.

I had to talk to everyone!

Taking @Tom Herman's advice, I considered what stories I would share with the entire group.

Instead of trying to share group-relatable stories, I was mindful to give examples of how to use the services that were more general and would be applicable to everyone.

In doing so, I made the services relatable to them all.

When it comes to legal services, it's not hard to speak to everyone because very few people have the privilege of having a law firm at their fingertips.

I try not to speak to everyone because I know that claiming "EVERYONE" as my ideal client is the best way to turn everyone off.

There is a fine line between knowing how to speak to everyone so they will listen and turning most of them off.

The good news is, I was able to protect a wide range of people with my services, including the HR Director!

After hearing me speak in three meetings, the HR Director told me that normally she was a very hard sell. But I had shown her several times that she needed my services.

It felt good to protect so many people with services that will benefit them for years to come...for less than a dollar per day.

It made me realize that I do know when and how to present to any group.

You must first be self-aware when talking to any group. Then be mindful of everyone in the room.

Are you mindful of what you are saying?